RAD48 has now ended, but you can still make an impact by clicking this banner!

Protect and Preserve the Student-Athlete Experience

The RAD48 Athletics giving day is where the Highlander Club and the rest of Highlander Nation come together to demonstrate their pride in Radford Athletics. Here, you can choose your preferred area of impact to protect and preserve the athletic experience for our student-athletes. 

Recent Athletics' history has featured outstanding competition and championship performances by several teams along with amazing academic performances from our student-athletes. As costs such as travel, equipment, and gear continue to rise, increased funding in vital areas will help our athletes continue to compete at the highest levels and get the most out of their athletic experience. 

Areas of impact

You can support Radford Athletics and impact the lives and experiences of our student-athletes by giving to a specific sport, Athletic Training, Strength and Conditioning, our Cheer and Dance teams, and/or funds that benefit all athletic areas.

During RAD48, you will be able to pick the unit you are most passionate about and support their unique funding priorities that span a number of areas such as: 

  • Nutrition/Wellness – helps our students access healthy food choices and promotes the complete wellbeing of our athletes.
  • Travel – travel support enhances the student travel experience from transportation to accommodations.
  • Gear – helps our athletes represent the Highlander spirit near and far, while enabling them to perform at the highest levels.
  • Technologies – help our athletes evaluate and improve their performance.
  • Recruiting – scholarship support helps our coaches recruit the most talented athletes that exemplify Radford Athletics’ core values.
  • Facilities enhancements – helps us keep our facilities updated and competitive. Did you know that facilities can also be a powerful recruiting tool?
  • Expanded competition opportunities - Expanded competition opportunities - like tournaments across the nation and abroad - help our players experience and appreciate different cultures, raise the team's competitive profile and serve as a compelling recruitment touchpoint.

Get involved today!

  • Help us spread the word! Sign-up now to become an official Radford Athletics Giving Ambassador and compete to win a Radford Athletics Swag Bag!
  • Motivate others to give to your favorite area of campus by issuing a Challenge gift. Contact Jon Zeitz at jzeitz@radford.edu to let us know of your interest.
  • Take a photo with a RAD48 sign and post it on social media with the hashtag #RiseAndDonate - we love photos featuring pets and babies!
  • Display the RAD48 Zoom background in your virtual meetings.


NEW: Want to use your Digital Wallet? 

Head to https://connect.radford.edu/athletics to use PayPal  or Venmo

Turn the states RADFORD RED with your gifts!
Rank State Gifts
1 VA 437
2 NC 71
3 MD 50
Athletic Director's Challenge
Radford Athletics Director Robert Lineburg has offered an additional $1,000 to the program that garners the most donors.
Rank Prize Program Donors
1 $1,000 Baseball 209
2 Lacrosse - Women's 174
3 Soccer - Men's 101
4 Golf - Women's 92
5 Soccer - Women's 83
Dollars Raised Leaderboard
Watch the dollars accumulate for your favorite programs here!
Rank Department Raised
1 Baseball $45,888.76
2 Lacrosse - Women's $19,200.00
3 Soccer - Men's $11,254.42
4 Golf - Men's $9,865.00
5 Golf - Women's $9,365.00
WOMEN'S SPORTS - Most Donors Challenge
The women's sport with the most overall unique donors at the completion of RAD48 will receive an additional $1,000 from a generous donor.
Rank Prize Sport Donors
1 $1,000 Lacrosse - Women's 174
2 Golf - Women's 92
3 Soccer - Women's 83
4 Basketball - Women's 66
5 Volleyball 38
MEN'S SPORTS - Most Donors Challenge
The men's sport with the most overall unique donors at the completion of RAD48 will receive an additional $1,000 from a generous donor.
Rank Prize Sport Donors
1 $1,000 Baseball 209
2 Soccer - Men's 101
3 Basketball - Men's 73
4 Golf - Men's 22
5 Tennis - Men's 13
Men's BASKETBALL - Trading Buckets Match
$1,000 MATCHED! Thank you Highlander Nation!
♫ Cue Music ♫ As time ticks away, if the Highlander Club Fund (located under the "General Support" project) can receive 15 donors in the final hours of RAD48 - between 8:00 am - 12:00 pm on February 8 - an avid Radford Athletics supporter will chip in an additional $1,500 to support the fund that supports all athletic programs.
15 / 15 Donors
Take the Lead Challenge
Don't get caught playing from behind! The program that takes the early lead with the strongest start will earn an additional $1,000! Beloved Radford Athletics supporter Joann Lineburg '60 and '72 will provide an award to the program that has the most donors between 12:00 pm - 2:00 pm on launch day, February 6.
Rank Prize Program Donors
1 $1,000 Baseball 44
2 Soccer - Men's 44
3 Lacrosse - Women's 42
4 Golf - Women's 25
5 Basketball - Men's 9
Don't forget to share!

Questions? See our FAQ.

Or you can contact us at ruadvancement@radford.edu.